iOS 7 could actually cost $APPL

Apple's new iOS 7 mobile operating system is a big departure from the previous 6 versions. In fact, it's the first big change since its inception in 2007. Change is good -- and iOS 7 is great! But Apple could actually lose money as a direct result of this new operating system update, and here's why:

iOS 7 includes a new feature which automatically updates apps in the background, which means you never have to open the AppStore app again.

Imagine if your peanut butter cans, milk jugs, and ketchup bottles automatically refilled at home without ever having to go to the grocery store again -- would you ever have Oreos in the cupboard, ice cream in the freezer, and mustard in the fridge? Probably not.

Well the same is true on your iPhone and iPad. If you never "have to" visit the AppStore, you likely won't at all. And if you don't visit the AppStore, you won't ever see all the cool new apps featured next to the updated versions of the ones you currently own. So you won't see the best advertising that exists for iOS apps, "window shopping" in the AppStore itself. And as a result, you'll buy less apps.

Therefore, this great new iOS 7 operating system that's a major improvement over it's predecessor could actually cost Apple money in the long run.

Agree? Disagree? Let me know if the comments after you install iOS 7 on September 18th. All I know is I've been running iOS 7 for a few weeks now and I'm yet to spend a dime in the AppStore (not including CandyCrush in-app purchases, of course).

Rebranding in the 2010s: The Netflix slash Qwikster debacle

I've experienced this myself -- when a company I worked for briefly split in two and became one company with two websites. It was a difficult decision, and even more difficult transition.

There are the obvious complications that come with re-branding a business: new logos, new colors, new business cards, new letterheads, etc. These are the same problems transitioning companies have dealt with for years. But today there is so much more to worry about.

Today, rebranding businesses have to consider the transitions in the digital world as well. 

There's website domains. Is your URL available? Or how much is it going to cost you to purchase it from that squatter?

There are SEO effects. Sure 401 redirects will combat a complete domain swap. But all the work you've done creating inbound links from other highly-ranked websites; all the research on META tags, keywords, and descriptions; and any positive effects you've received from social search (SPYW) is as worthless as having a Facebook page with zero "likes."

Which leads me to the biggest issue -- and the one that eventually put an end to Netflix's rebranding fiasco -- is the question of what to do if your handle isn't available on the social networks?

Just as there are domain squatters for URLs, there are Twitter and Facebook handle squatters. As soon as it becomes apparent any social network is the "next big thing" and opens itself up to business and companies, users sign up and sit on social network names. Heck, I'm not even squatting and I have 27 Twitter accounts and 13 Facebook usernames. But unlike URLs which have democratic companies monitoring and maintaing these domains (i.e. GoDaddy), social network handles are a ruleless wild west for name-squatting cowboys (and cowgirls).

The moment Netflix announced they were rebranding their DVD mailing service as Qwikster people jumped on net and blew up search engines with the term "Qwikster" -- which inevitably lead them to find a foul-mouthed, pot-smoking Elmo who already owned the Twitter account for @Qwikster. It was major flaw in C-suite's plan for Netflix. Something you'd expect a company as successful as Netflix to have thought of. But they didn't. And they soon lost the quickdraw gun fight with Jason Castillo (aka @Qwikster) who's since cleaned up is act a bit -- changing his profile picture to a crest and washing his mouth out with soap -- but not before single-handedly putting an end (and some bad PR) to the Netflix / Qwikster debacle. And...