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Showing posts with label top 10. Show all posts
Showing posts with label top 10. Show all posts

Sunday, February 24, 2019

My top 100 favorite films

Top 100 Favorite Films

What makes a movie worthy of a spot on your top ten list?

If you've read my top 100 best movies list you know my definition of "best" differs from "favorite". But how do you define "favorite"?

I am sure your list is different than mine, and my list is different than his, and his list is different from hers. The fact of the matter is...

No one agrees on the best movies of all time. No one's favorite movies are the same. No one's genre preferences are the same. And no one's favorite actors are the same. So no one's list is the same.

"List-worthy" films are combination of best-films and favorite-films specific to each person, personality and personal experiences. The best movies of all time are difficult to separate from your favorite movies of all time. You favorite movies are the ones you can't turn the channel from when you catch it halfway through on TBS. While your best movies list is simply compiled of the most critically acclaimed films you've actually seen.

But honestly, most people don't agree with critics. Most people haven't even seen this year's Academy Award nominees. Most people just go see what their cineholic friend suggested, or what their co-workers were talking about around the water cooler. Most people fall for the hype. But often times, box office numbers even lie.

A movie isn't "list-worthy" just because there's a trailer on TV every hour, it's starring 5 Oscar winners, plus Tom Cruise, Brad Pitt and Julia Roberts, itís directed by Martin Scorsese and was produced by Steven Spielberg. And just because a critic gives it "two thumbs up" and calls it "the best movie this decade" doesn't guarantee it a spot on your list either.

"List-worthy" movies are a mix of everything. You can't make your own list without including opinions and rebuttals to someone else's list. I don't know if you consider me a legit critic, but Richard Roeper is, and I'm sure your list is different than his, his list is different from hers, and her list is different from mine:
  1. Star Wars: Episode V - Empire Strikes Back 
  2. Inception 
  3. The Godfather 
  4. Fight Club 
  5. The Dark Knight 
  6. Dumb and Dumber 
  7. Pulp Fiction 
  8. South Park: Bigger, Longer, Uncut 
  9. Braveheart 
  10. Silence of the Lambs 
  11. The Notebook 
  12. The Incredibles
  13. Great Expectations 
  14. Saving Private Ryan 
  15. Last of the Mohicans 
  16. Monty Python and the Holy Grail 
  17. Star Wars: Episode IV - A New Hope 
  18. Harry Potter and the Goblet of Fire
  19. A Quiet Place
  20. Arrival
  21. The Wolf of Wall Street
  22. Finding Nemo 
  23. Fool's Gold 
  24. Inglorious Basterds 
  25. Shawshank Redemption 
  26. Heat 
  27. The Social Network 
  28. The Lego Movie
  29. Usual Suspects 
  30. Gladiator 
  31. Predator 
  32. Garden State 
  33. Pacific Rim
  34. Toy Story 3 
  35. Indiana Jones: The Last Crusade 
  36. Memento 
  37. Interstellar
  38. Guardians of the Galaxy
  39. The Avengers 
  40. Shrek 
  41. Goodfellas 
  42. Apocalypse Now Redux 
  43. Se7en 
  44. Star Wars: Episode VI: Return of the Jedi 
  45. The Ring 
  46. Good Will Hunting 
  47. Serendipity 
  48. Lord of the Rings 3 - The Return of the King 
  49. The Matrix 
  50. Drive
  51. Schindler's List 
  52. The Beach 
  53. American History X 
  54. The Bourne Ultimatum 
  55. Watchmen 
  56. Monsters Inc. 
  57. A Perfect Getaway 
  58. Batman Begins 
  59. Pretty Woman 
  60. Forrest Gump 
  61. Paranormal Activity 
  62. Back to the Future 1 
  63. The Exorcist 
  64. Kill Bill: Volume 1 
  65. Black Swan 
  66. Into the Blue 
  67. Groundhog Day 
  68. Get Out
  69. Creed
  70. Snatch 
  71. Indiana Jones: Raiders of the Lost Ark 
  72. The Big Lebowski 
  73. Scarface 
  74. The Sixth Sense 
  75. Big Fish 
  76. Reservoir Dogs 
  77. Mothman Prophecies 
  78. Pirates of the Caribbean 1: The Curse of the Black Pearl 
  79. 300 
  80. X-Men: First Class 
  81. Rocky 
  82. Avatar 
  83. Die Hard 
  84. American Beauty 
  85. Star Trek (2009) 
  86. Star Wars: Episode III - Revenge of the Sith 
  87. Aliens 
  88. Lord of the Rings 1 - The Fellowship of the Ring 
  89. Jaws 
  90. Up 
  91. Kill Bill: Volume 2 
  92. Troy 
  93. The Hangover 
  94. Stand By Me 
  95. Titanic 
  96. The Departed 
  97. Bourne Identity 
  98. I Am Legend 
  99. Back to the Future 2 
  100. Requiem for a Dream 

Honorable mentions:
  • The Cabin in the Woods
  • Full Metal Jacket
  • L.A. Confidential
  • Sin City
  • Slumdog Millionaire
  • Amadeus
  • Donnie Darko 
  • Lord of the Rings - The Two Towers 
  • Into the Wild 
  • Ratatouille 
  • Star Wars: Episode I - The Phantom Menace 
  • Forgetting Sarah Marshall 
  • Wall-E 
  • The Lion King 
  • Fargo
  • Wizard of Oz 
  • Casino 
  • Indiana Jones: Temple of Doom 
  • Twelve Monkeys 
  • The Shining 
  • Terminator 2: Judgment Day 
  • Pirates of the Caribbean 2: Dead Man's Chest 
  • Lock, Stock and Two Smoking Barrels 
  • Eternal Sunshine of the Spotless Mind 
  • Mystic River 
  • E.T. 
  • Toy Story 
  • There Will Be Blood 
  • Bladerunner 
  • V for Vendetta 

Last updated: 2/24/2019

Top 100 best films according to a movie-watching millennial

Top 100 Best Movies

If you've read my top 100 favorite movies list you know my definition of a favorite, or "list-worthy" film. The best films are different.
The best films, according to me, a movie-watching millennial, are those films post-1980 that a person born post 1975 could remember seeing in theaters. And they're not only the films they "could" remember (studies say humans remember major events around age 5), they are the films they "do" remember.
These are the films that left a lasting memory on me -- this is my cinefile of the best films of my time:
  1. The Shawshank Redemption (1994)
  2. Pulp Fiction (1994)
  3. Schindler's List (1993)
  4. Inception (2010)
  5. The Dark Knight (2008)
  6. Star Wars: Episode V - Empire Strikes Back (1980)
  7. The Lord of the Rings: Return of the King (2003)
  8. Fight Club (1999)
  9. The Incredibles (2004)
  10. Snatch (2000)
  11. Goodfellas (1990)
  12. The Lord of the Rings: Fellowship of the Ring (2001)
  13. Raiders of the Lost Ark (1981)
  14. Gravity (2013)
  15. The Matrix (1999)
  16. The Usual Suspects (1995)
  17. The Silence of the Lambs (1991)
  18. Se7en (1995)
  19. The Social Network (2010)
  20. Saving Private Ryan (1998)
  21. Braveheart (1995)
  22. The Lord of the Rings: Two Towers (2002)
  23. Memento (2000)
  24. Forrest Gump (1994)
  25. Back to the Future (1985)
  26. Toy Story 3 (2010)
  27. Arrival (2016)
  28. Dunkirk (2017)
  29. Indiana Jones and the Last Crusade (1989)
  30. American History X (1998)
  31. Good Will Hunting (1997)
  32. American Beauty (1999)
  33. Terminator 2: Judgment Day (1991)
  34. Gladiator (2000)
  35. WALL-E (2008)
  36. The Shining (1980)
  37. Avatar (2009)
  38. Up (2009)
  39. A Star is Born (2018)
  40. The Pianist (2002)
  41. The Departed (2006)
  42. Aliens (1986)
  43. Requiem for a Dream (2000)
  44. Argo (2012)
  45. The Sixth Sense (1999)
  46. Reservoir Dogs (1992)
  47. The Prestige (2006)
  48. The Green Mile (1999)
  49. Pacific Rim (2013)
  50. Pan's Labyrinth (2006)
  51. Amadeus (1984)
  52. Full Metal Jacket (1987)
  53. There Will Be Blood (2007)
  54. Inglourious Basterds (2009)
  55. A Quiet Place (2018)
  56. Black Swan (2010)
  57. Iron Man (2008)
  58. Star Wars: Episode VI - Return of the Jedi (1983)
  59. How to Train Your Dragon (2010)
  60. Icarus (2017)
  61. Die Hard (1988)
  62. Sin City (2005)
  63. Batman Begins (2005)
  64. L.A. Confidential (1997)
  65. Heat (1995)
  66. Blade Runner (1982)
  67. No Country for Old Men (2007)
  68. Slumdog Millionaire (2008)
  69. Free Solo (2018)
  70. Eternal Sunshine of the Spotless Mind (2004)
  71. The Lion King (1994)
  72. The Big Lebowski (1998)
  73. Toy Story (1995)
  74. Donnie Darko (2001)
  75. Kill Bill: Vol. 1 (2003)
  76. Platoon (1986)
  77. Into the Wild (2007)
  78. Black Panther (2018)
  79. Rain Man (1988)
  80. X-Men: First Class (2011)
  81. Scarface (1983)
  82. Trainspotting (1996)
  83. Groundhog Day (1993)
  84. Finding Nemo (2003)
  85. Lock, Stock and Two Smoking Barrels (1998)
  86. The Terminator (1984)
  87. Casino (1995)
  88. The Bourne Ultimatum (2007)
  89. Get Out (2017)
  90. Stand by Me (1986)
  91. V for Vendetta (2006)
  92. Ratatouille (2007)
  93. Prisoners (2013)
  94. Star Trek (2009)
  95. Mystic River (2003)
  96. Inside Out (2015)
  97. Big Fish (2003)
  98. Kill Bill: Vol. 2 (2004)
  99. Pirates of the Caribbean: Curse of the Black Pearl (2003)
  100. The Cove (2009)
Honorable Mentions:
  • Monsters, Inc. (2001)
  • Shutter Island (2010)
  • Fargo (1996)
  • The Truman Show (1998)
  • The Wrestler (2008)
  • 12 Monkeys (1995)
  • Wonder Woman (2017)
  • RBG (2018)
  • Let the Right One In (2008)
  • Gran Torino (2008)
  • Three Billboards Outside of Ebbing Missouri (2017)
Last updated: 2/24/2018

Saturday, February 23, 2019

Top 10 Movies of 2018


It's been five years since I‘ve been able to sit down and write my quick spoiler-free reviews. But with my pregnant wife at home on bedrest waiting for our second son’s arrival, and our Netflix and Hulu binge-lists shortening rapidly, we’ve had some time to catch up on movies we missed in theaters. As per usual, it’s tough for me to compare the best, cinematic “see-it” masterpieces to my favorite, rewatchable, “buy-it” Blu-rays and digital downloads... but here’s my take on the top films of the year:
  1. A Star is Born: This musical tear-jerker also features the year’s top performances by Bradley Cooper as a drunken-rockstar-turned-romantic and Lady Gaga’s strong-yet-down-to-earth-(at least compared to the typical Gaga)-waitress turned viral sensation. Hands down the “best” film of the year no matter if you’re a renowned film critic, MoviePass-holding cinephile, or once-a-year renter.
  2. A Quiet Place: Shh... I've got a secret to tell you. It's not only the best horror movie of the year but also worthy of a spot in my top 20 “favorite” films of all-time! John Krasinski and Emily Blunt’s real-life love pours over into this terrifying fictional world where you can’t make a noise, or else....
  3. Free Solo: Watching professional rock climber Alex Honnold attempt the first free solo (aka rope-less) climb of the infamous 3,200ft vertical wall nicknamed El Cap at Yosemite National Park was the most intense film let alone documentary I’ve seen since “The Act of Killing.”
  4. Black Panther: Don’t get me wrong, Black Panther was a great, important, fun film — probably the best Marvel movie since the original Iron Man — and it may actually win the Oscar for Best Picture thanks to the Academy Awards' preferential voting system... but, it wasn’t the best picture of the year.
  5. Widows: Despite the powerhouse cast and 91% reviews on RottenTomatoes, this cops-and-robbers movie failed to steal the hearts of America or make bank at the box office. But only marketing can be to blame because everything about this twisty film was shocking and amazing.
  6. Spider-Man into the Spider-Verse: A surprising unformulaic entry into the Marvel universe and hands-down the best animated movie of the year worthy of one of the ten possible Oscar nominations for Best Picture.
  7. Bohemian Rhapsody: If you weren’t a huge Queen fan already you will be after falling in love with Rami Malek’s performance (in every sense of the word) as Freddie Mercury. I’m not sure if lip-syncing or actually singing makes him a better “actor” but either way this film rocks.
  8. Searching: One of the most unique suspense films you’ll ever see. Follow a desperate father (an atypically dramatic role played by John Cho) through the lens of a webcam and Skype-like screenshares as he searches online for his 16-year-old daughter.
  9. First Man: Like Titanic, it doesn’t matter if you think you know how the Neil Armstrong moon-landing ends because you haven’t seen the drama played out by the six-time Academy Award®-winning LaLaLand duo of director Damien Chazelle and star Ryan Gosling.
  10. Creed 2: Even you’ve never seen Creed 1 (which you should) or any of the Rocky films (which you should, especially the first three), you won’t be able to throw in your towel of tears during the final round of the riveting fight between the sons of Apollo Creed and Ivan Drago.

    There were A LOT of great films this year. It was hard to leave the wonderful documentary “RBG” about notorious U.S. Supreme Court Associate Justice Ruth Bader Ginsburg out of my top ten. And the same goes for Green Book’s powerful story inspired by the unique real-life 1960’s friendship between a world-class African-American pianist and his Italian-American driver. But the line has to be drawn somewhere. Here are the honorable mentions to round out my top 25 movies of the year:
     
  11. RBG
  12. Green Book
  13. Molly’s Game
  14. Chappaquidick
  15. Mission Impossible: Fallout
  16. Avengers: Infinity War
  17. Halloween
  18. Incredibles 2
  19. Bumblebee
  20. Roma
  21. Hereditary
  22. Ralph Breaks the Internet
  23. Leave No Trace
  24. The Favourite
  25. Roma
Agree? Disagree? Let me know in the comments:

​

Saturday, June 20, 2015

Top 10 Ways to Improve Your Apple Watch Experience

The Apple Watch

Now that I've had my Apple Watch for a few weeks, I've finally got it tweaked and adjusted just right so that I truly can "live a better day." But it definitely takes some work.

Right out of the box, the Apple Watch is actually kind of annoying. Well, maybe not right out of the box, because just like every other Apple product unboxing, it feels like Christmas morning and love at first sight. The packaging is just as thoughtful as the product design. And the setup process is actually very cool. But once you put the watch you'll be immediately bombarded by buzzes and dings. So here is my advice to improve your new Apple Watch experience once it's on your wrist:
  1. Silent Mode: First thing you'll probably want to do is turn on "Silent Mode" under the new Apple Watch app on your iPhone > Sound & Haptics. 
  2. VIP Mailbox: If you haven't already done this on your iPhone you can thank me later, but it's even more important once you own an Apple Watch. Go into your iPhone Mail > Mailboxes > and click the small "i" next to VIP. Then simply "Add VIP" contacts to your list. Then setup special "VIP Alerts" under Settings > Notifications > Mail > VIP so that you only receive banner notifications for VIP contacts. Once this is done on your phone you won't get an annoying pop-up every time you get new junk mail. Then under your Apple Watch settings > Mail you just need to make sure you've selected "Mirror My iPhone" (which is the default setting).
  3. App Layout: Next, you probably need to delete apps. First, go back into your Apple Watch app on your iPhone and go to General > App Install > and turn off automatic app install. Now go back and delete apps you don't need on your wrist from the bottom of the main menu of your Apple Watch > My Watch app on your iPhone. Then finally go back to "App Layout" from the main menu of your Apple Watch app on your iPhone and rearrange the apps in some logical groupings. Hint: The clock app is always in the middle. So arrange the most important apps in a honeycomb around that clock app and work your way out.
  4. Customized Watch Faces: Now that you're not overwhelmed by beeping, buzzing apps take a moment to customize your Apple Watch face so that it displays useful information for you at a glance. I actually setup 3 separate faces with different "complications" based on the type of day I have ahead of me. For a busy day at the office, I typically use the large complication box to display my next meeting. For weekends at home, working on the house, and morning exercises I switch my Apple Watch face to one of the modular designs and include complications with all the workout and exercise data. And then for weekend getaways or relaxing afternoons I utilize the weather, sunset, and sunrise complications.
  5. Glances: Now that you have an Apple Watch face with all the most pertinent info appearing on wrist raise, next you'll want to create & customize your "glances." Glances are what Apple calls the new "pages" of info that appear when you swipe up on your Apple Watch face. You can add, delete and rearrange your glances on your iPhone Apple Watch App. My advice here is to only include the next most important info in glances. First, delete apps that you don't need on your wrist. Then include the most important info in Apple Watch face complications. And then see what else you really want to be able to access quickly and add it to your list of glances.
  6. Friends: Again, if you haven't setup your "Favorites" on your iPhone, you can thank me later. Favorites appear on the far left tab when you open up your phone app on your iPhone. They also now appear on the top of the iPhone when you enter "multitasking mode." Now, with your Apple Watch, your "best friends" or favorites appear when you click the big home button on the side of your watch (not to be confused with the digital crown).
  7. Fitness: Before you go for a run, bike road, or even want to track your daily activity, be sure you open your "Activity" app and enter your height & weight info. Fitness tracking and fitness motivation are actually the most useful features of your Apple Watch (especially if you've never worn a Nike Fuelband or FitBit in the past). 
  8. Music: The next thing you'll want to do is choose a playlist to sync to your iPhone so that you can go for a run or mow the lawn without your iPhone in your pocket. To do this, simply go into your Apple Watch app on your iPhone > Music > and select a "Synced Playlist." Hint: When you're ready to listen to music straight from your Apple Watch to bluetooth headphones, you'll need to force touch the screen within the music app to select which source to play music to.
  9. Apple Pay: One of the really "neat" features of your Apple Watch is being able to pay for something without taking your wallet or even your iPhone out of your pocket. But first you have to setup a credit/debit card within the Apple Pay settings on your Apple Watch app.
  10. New Apps: Lastly, there are a few apps you probably hadn't downloaded on your iPhone that you will definitely want on your new Apple Watch. Here are some suggestions for really cool apps to show off the "cool factor" of your new gadget to friends and family:
    • Dark Sky: Will notify you if it is about to rain.
    • Pacemaker: Creates a music mix for you.
    • Power: Shows you how much battery life you have left on your iPhone.
    • Trivia Crack: Play trivia on your wrist against friends. 
    • Four Letters: A fun word game designed specifically for the Apple Watch.
    • Yahoo Weather: A beautiful weather app for your wrist.
    • Cruncher: Turn your brand new Apple Watch into an 1980s Timex calculator watch. 
    • Chipotle: It has a burrito button. 'nuf said.

Got other Apple Watch tips & tricks I forgot? Add them in the comments below:

Sunday, May 31, 2015

Top 10 SEO tips for 1st-page Google search results


Technically SEO, or Search Engine Optimization, is about improving your website's page ranking in search engine results across all search engines, including Google, Bing, Yahoo!, Ask, DuckDuckGo, Dogpile, etc. But when it comes down to it, SEO is really about increasing the overall traffic to your website via Google organic search (as opposed to paid search, SEM, or Search Engine Marketing).

Google truly is really the only search engine that matters -- with about 66% of the search traffic in the U.S. and roughly 90% of the share everywhere else in the world. And while the #1 listing in Google search results gets 33% of all organic search traffic, being on the first page is most important, as 92% of all traffic comes from those first 10 results. But even when you're on that first page, you need to stand out.

Here are ten tips to help you get on the first page of organic Google search results and then get clicked:
  1. Vanity URLs are key to SEO. Be sure the URL of your website is either the name of your company or, if you're lucky enough to own these URLs, the name of your product/content i.e. ESPN would probably love to own the URL sports.com or Netflix own the URL movies.com. Today these are brand names that are likely "Googled" more often than their product/content terms themselves. But when they were up-and-coming companies, this would have dramatically improved SEO.
  2. Meta Tags are the keywords in the header code of your website used by search engines to categorize your website and determine relevance to organic searches. Today, Meta tags or keywords aren't nearly as important as they were in 2008, or even 2012, in fact Google and Bing don't even look at them anymore, but other search engines still do, so don't listen to those anti-meta-tag soap boxers and completely ignore them. You should still use them! Your Meta tags should be very specific to what your website is about -- don't be too general. For example, use terms like "used golf clubs, preowned golf clubs, cheap golf gear" versus "golf, clubs, used." But do some research using websites like Google Trends, http://www.keywordspy.com/ or http://www.wordtracker.com/ to find the most popular search queries related to your content.
  3. Meta Titles are the words that appear as links in search engine results. These words also appear in the top of your browser or in the browser tab when you are on that page, and is the default text that appears when you bookmark a webpage. Meta titles should be no longer than 50 characters in length to be sure the entire title can be read in Google search results. If you go any longer than that, I'd only suggest it being the name of your company/website at the end of your Meta title. Write Meta titles for humans but keep robots in mind -- meaning, write Meta titles that are one readable thought that can be easily understood by a person, but use as many keywords as you can without keyword stuffing.
  4. Meta Descriptions are the 160 character descriptions of each page of your website that appear in search engine results. Many website creation tools and content management systems let you write Meta descriptions that are longer than 160 characters, but don't bother. Search engines will only display the first 160 characters. Use a tool like http://www.lettercount.com/ to be sure you're under that limit. Technically, Meta descriptions don't help your page rankings in search engines, but it will definitely affect your click-through rate on search results pages. Your Meta description should get straight to the point. Be direct. And be concise. 
  5. Page Content is actually THE MOST IMPORTANT factor when it comes to SEO. Make sure the copy on your website is loaded with as many keywords and top searched terms as possible without looking spammy. Remember, someone has to be able to read it and make sense of it. And definitely don't try and trick Google by putting a bunch of text in white font on a white background in the footer of your website. Larry Page and Sergey Brin didn't become the 5th richest people in the world by being idiots.
  6. Alt Tags are the invisible image descriptions hidden in the HTML that describe what your image, photo, icon, or picture is about. Use alt tags to not only describe the image, but also describe the other content on the page. But keep it short! And definitely don't keyword stuff! Search engine robots are intelligent enough now to know if you're trying to game the system and it will actually negatively affect your SEO. Did you know? Alt tags are read aloud to blind people who visit your website in accessibility modes.
  7. Inbound Links are the #1 factor when Google is determining your Page Rank. They are extremely important, but hard to come by. Inbound Links are links from somewhere else on the internet that direct traffic to your website. Inbound Links are different from Reciprocal Links where a website links to you but you link back their website as well -- which is why Inbound Links are hard to come by. The best way to get inbound links to your website is through content marketing. Create interesting content that's relative to your target audience and your target audience will start linking to you. Similarly...
  8. Outbound Links are important to SEO as well. I know it seems weird, but pointing your traffic to other resources that are similar to yours will create trust with your audience, improve Google related:searches, and increase Google Page Rank. But don't use links farms! And don't overdue it! Internal linking to other pages within your own website (i.e. Wikipedia) is always better than driving traffic to external websites.
  9. Social Media, particularly Google+'s social search of Search Plus Your World (SPYW), is extremely important when it comes to SEO. Today, the first page of organic search is often filled with links from people in your Google+ Circles, followed by a Facebook page, Twitter profile, and other social media links -- sometimes even before a website's homepage appears! Make sure you have a Google+ page, Facebook page, Twitter account, LinkedIn page, and YouTube account...
  10. Videos are almost 50 times more likely to appear on the first page of Google search results than regular web pages. Create a video -- even if it's just a 30-second selfie of you talking to the camera -- and upload it directly to YouTube (owned by Google). You'll almost instantly see your video views increase right along with your webpage traffic.

Got questions? Or other tips? Add them in the comments below:

Sunday, September 28, 2014

Ten tips for better LinkedIn profile headlines

Image Source: Studenthacks.org
Please don't be the guy (or girl) with the generic auto "Title at Company Name" profile headline on LinkedIn. Even if you're not a marketer, but especially if you aren't currently employed, you need to use this valuable space to tell people exactly what it is that you do. It's not only important so that you show up in search results, but it will also make people click on your profile when there's a long list of people similar to you.

It only takes a minute, so please just go update it today and follow these ten tips:

  1. Establish yourself as an expert in something
  2. Explain why someone should connect with you
  3. Use stats & numbers if possible
  4. Utilize as many industry buzzwords as possible
  5. Start with a short question
  6. Use examples of proven results
  7. Differentiate yourself from everyone else in your function/industry
  8. Use V-bars (|) to separate sections
  9. If you're C-level say so
  10. If you're a jobseeker say so
Got any other tips? Or examples of some good headlines? Share them in the comments below:

Wednesday, September 24, 2014

Top 10 movies of 2014 (so far)

Top 10 films of the year (so far)

Well Fall is officially here and the Summer blockbuster films have raked in millions at the box office. Now it's time for the Oscar-nomination hopefuls to hit theaters (i.e. Gone Girl, Fury, Interstellar, and Unbroken) followed by the Holiday blockbuster lineup (i.e. Hunger Games Mockingjay Part 1, Big Hero 6, and Nightcrawler) but the first three quarters of the year didn't disappoint. And though the small-budget film market was lacking, the most-anticipated indie movie of the year -- actually the most anticipated indie movie of the last dozen years  -- did not disappoint.

The movies on this list are a mix of the best and my favorite films of the year. These are the top ten films from the first nine months of 2014:
  1. Lego Movie
  2. Boyhood
  3. Guardians of the Galaxy
  4. X-Men: Days of Future Past
  5. Captain America: Winter Soldier
  6. 22 Jump Street
  7. Edge of Tomorrow
  8. Grand Budapest Hotel
  9. How to Train Your Dragon 2
  10. Bears
What haven't I seen that should be on the list? Is something on the list that shouldn't be? Leave your thoughts in the comments below:

Saturday, September 13, 2014

Top 66 scariest movies ever



A "scary movie" is a film that gives you goosebumps. It not only has you sitting on the edge of your seat, but jumping out of it. A "scary movie" makes you spill your popcorn. It makes you scream.

"Scary movies" affect you even after you leave the theater.  It has you turning off the lights, running up the stairs, and leaping into your bed at night. It leaves you laying there, unable to sleep, trying everything to forget. A "scary movie" gives you nightmares.

But "Scary" isn't a genre. "Horror," "Suspense" and "Thriller" are. These sixty-six "scary movies" encompass all three of those genres -- and then some. These are the scariest movies of all time:

  1. The Exorcist
  2. Silence of the Lambs
  3. Paranormal Activity
  4. House of 1000 Corpses
  5. Friday the 13th (1980)
  6. The Shining
  7. The Ring
  8. Mothman Prophecies
  9. Saw
  10. Texas Chainsaw Massacre (2003)
  11. The Descent
  12. Scream
  13. The Conjuring
  14. The Hitcher
  15. Halloween (1978)
  16. Se7en
  17. 28 Days Later
  18. Jaws
  19. The Nightmare on Elm Street
  20. The Exorcism of Emily Rose
  21. Final Destination
  22. Wes Craven's New Nightmare
  23. Sixth Sense
  24. The Others
  25. Oculus
  26. Friday the 13th: Part III
  27. Prisoners
  28. The Hills Have Eyes
  29. Strangers
  30. The Haunting
  31. The Exorcism of Emily Rose
  32. Hostel
  33. The Grudge
  34. Jeepers Creepers
  35. The Crazies
  36. Blair Witch Project
  37. The Last House on the Left
  38. The Skeleton Key
  39. Disturbia
  40. VHS
  41. Audition
  42. Poltergeist
  43. Night of the Living Dead
  44. Blackout
  45. Mama
  46. The Orphanage
  47. The Cabin in the Woods
  48. Scream 2
  49. Rosemary's Baby
  50. What Lies Beaneath
  51. The Last Exorcism
  52. Halloween (2007)
  53. The Devil's Rejects
  54. Friday the 13th (2009)
  55. The Haunting of Molly Hartley
  56. Identity
  57. The Bay
  58. Pyscho
  59. World War Z
  60. Friday the 13th: Part II
  61. Audition
  62. Shutter Island
  63. The Omen
  64. The Purge
  65. Birds
  66. High Tension

Last updated: October 2014

Sunday, June 22, 2014

Ten keys to a perfect blog post



Blogging seems easy. Especially to those of us who do it often. Just write what's on your mind -- even if it's just stream of consciousness. You don't have to follow any AP or MLA Style Guidelines. There are no rules. No regulations. It's basically just a public diary of your opinions and expertise. But to a beginner, it can be an overwhelming challenge -- particularly when you're just getting started. There are so many things to consider: what do I write about; what should I title it; which blogging platform should I use; which image should I choose; etc. etc.

Then once you actually get started, how do you finally get people to read it? Outside of pricey and/or guerrilla marketing techniques, the easiest way to ensure the maximum number of eyeballs view your post is to write something worth reading. Now, not only does this mean that your public diary of opinions and expertise must be interesting and informative, but it also means you have to keep going. You have to keep writing and keep posting. And you have to do it consistently. You need a plan. You need a formula. And, fortunately, I've calculated it for you...

Here are the ten keys to the perfect blog post that will ensure your blog posts get read, get shared, and then get read again:
  1. Platform: Each blogging platform has its pros and cons. Tumblr is good for shorter blogs, especially those that are mostly images or animated GIFs. WordPress is good if you're trying to build more than just a blog, and want an entire website. Same goes for the blogs integrated into website building tools like Weebly or Wix. But if you're trying to drive the maximum amount of traffic to your website, then Google's Blogger (or Blogspot) is your best choice. Though they don't admit it, Google's organic search results most definitely favor their own blogging platform over its competitors when all other SEO factors are similar. 
  2. Title: Blog titles can be as tough company names, but the secret is to choose a name that tells its readers what to expect from your content. Blog post titles are even trickier. Though you definitely need to choose a title that gives the reader an idea of what to expect in the post, it's also important to make it mysterious enough that they don't get all the information they need in the title alone. Have you ever read a headline on Twitter or in the news that told you everything you needed to know (i.e. "Lebron James agrees to new deal to return to Cleveland Cavaliers" or "Star Wars Episode VII sets new box office record with $500 billion weekend")? It's a great summary, but the reader doesn't even need to leave their Twitter or Facebook feed to visit your blog. Instead, use questions (i.e. "How many records will Star Wars Ep. 7 break?") or at least less descriptive titles (i.e. "Lebron James decides to leave Miami"). And the easiest trick is to just create a list or countdown. Humans appear to be hardwired to tune into lists, according to econsultancy.com. 
  3. Image: Every blog post should include an image. It's not only important to break up the page visually, but also for social media and RSS feeds. Almost every social media platform and RSS reader today includes images, and most of them automatically pull images from your post. Why? Because a picture is worth a thousand words -- and sometimes, an image is even worth a thousand retweets. 
  4. Length: The ideal length a blog post is a highly-debated topic. And though there is no limit (i.e. the 140-character limit on Twitter) there is a general consensus that shorter is better. Human attention spans are getting shorter every year, so in order to not overwhelm the reader, keep their attention, and ensure they get to the end where your call-to-action should exist -- keep it to 2,000 words or less. Then be consistent. If you post 500 words once per month on average -- continue to post 500 words once per month. Write. Rinse. Repeat.
  5. Call-to-Action (CTA): Every blog post needs a call-to-action. Even if you're just writing a personal blog with no advertisements and nothing to sell, each and every blog post should end with a conclusive CTA where you ask the reader to do something, whether it be to leave comments or share it on social media. It's the easiest way to increase engagement with your readers.
  6. Social Media Share Buttons: If you want your blog post to be read by people outside of your inner circle of friends and family, you need it to go viral. Not necessarily viral like "Charlie Bit Me" or the "Social Media Explained Donut Edition" -- but at least viral beyond your own personal network. In order for it to go viral, you need to make it as easy as possible for people to share your blog posts to all their favorite social networks. While most platforms include built-in social share widgets today, you can always utilize embeddable HTML modules like ShareThis. 
  7. Section Headers: Because of the diminishing human attention span, you need to make your blog posts as skimmable as humanly possible. Utilize headers, chapters, section titles, and/or bold statements -- literally, make the most important statements bold -- to highlight the key points of your blog post. This is another reason why top 10 lists work so well. People don't have time to read every word, and if it at first glance they can't find something interesting or if they feel overwhelmed by the length of your post -- they'll bounce immediately.
  8. Tags / Keywords: In today's always-connected and intertwined world wide web of keywords, it is imperative that you utilize tags and keywords to link your blog post to other similar blog posts (both that you wrote and those that exist outside of your own blog). It's also why you should always "tag hash" -- and even consider utilizing hashtags in your blog post titles so that every time your post is shared on Twitter or Facebook it's automatically connected to the every other blog post with that hashtag. 
  9. Links: SEO is key to driving traffic to any website, webpage or blog post on the internet. And two major ways to improve SEO today are by utilizing both inbound and outbound links wherever possible. With blog posts, it's key to not only link to other related articles and blogs, but to also utilize reciprocal links to connect readers to other blog posts you have written, i.e. Top 10 SEO tips for 1st page Google search results.  
  10. RSS: Lastly, and probably rightly so, are RSS feeds and "Subscribe" buttons. You need to give your readers a way to subscribe to your blog and get notified when new posts are written. But with the inevitable death of RSS feeds, the most future-forward plan to allow people to subscribe to your blog is by adding Twitter "Follow" buttons, Google+ "Circle Me" buttons, and Facebook "Like" buttons to your blog.
Did you find this blog post about blog posts helpful or interesting? Then follow me on Twitter, circle me on Google+, and like me on Facebook. 

My 8 favorite features in iOS 8

iOS 8 for iPhone & iPad

Well I've had iOS 8 BETA installed for almost two weeks now, and though it is still a bit buggy and lacking some of the new integrations that will make this next software update really exciting once it's released to the general public this Fall (i.e. Health, Homekit, Family Sharing, iCould Drive, etc.), there are still some pretty cool new features you can take advantage of right now if you have a $99/year Apple iOS Dev Center account.

There is a laundry list of significant upgrades you can read about on Apple.com, but these are my top 8 favorite new features in iOS 8:

  1. Group Messaging Details: My absolute favorite feature in iOS 8 is the beefed up group message "Details" tab in the top right of every iMessage, which includes: naming your conversations; reviewing all of the photos/videos inline; sharing your location with everyone in the group; and the all-new"Do Not Disturb" and "Leave Conversation" features.
  2. Battery Usage: Extend the life of each iPhone and iPad charge by seeing which apps are the biggest drain on your battery under your General Settings menu.
  3. Voice iMessages: When you can't look at your phone (i.e. while driving), Siri can't translate your mumbling voice to text, or you just want a faster way to respond to someone it's now easier than ever to quickly record your voice and send it as an audio file via iMessage with a single click-and-swipe.
  4. Photography: The Camera and Photos apps have some great new features as well, including: smart composition tools, smart adjustments, new filters, camera timer, separate exposure & focus selections when taking photos, and time-lapse videos.
  5. Hands-Free Siri: Get Siri's attention without pressing the "Home" button by simply saying "Hey Siri" when your iPhone is docked at home or charging in the car.
  6. Swipe Notifications: The notifications system in iOS 7 was a drastic improvement over iOS 6 but nowhere near perfect. With iOS 8 Apple has made a few more tweaks that really improve notifications, including a single Notification Center and inline swipe-to-respond and swipe-to-dismiss controls.
  7. Keyboards: The keyboard in iOS 8 now not only allows third-party developers to create completely new keyboards (i.e. Swype) to be used as default, universal keyboards -- but the all-new QuickType feature is a surprisingly smart new tool that predicts the next word you are going to type and gives you three options to choose from at the top of every iOS 8 keyboard.
  8. Weather: Apple has finally ditched Yahoo! as the default data provider in it's integrated Weather app and added more details thanks to its new partnership with The Weather Channel.
Have you installed iOS 8 yet? What's your favorite feature? Or what you looking forward to most? Leave your thoughts in the comments below:

Friday, May 23, 2014

Columbus Zoo Bucket List


Originally posted August 28, 2012. Updated May 23, 2014.

Whether you're making your first trip to the world's #1 zoo, or a season pass member like me, here are twenty-six things you must see on your next visit:
  1. Heart of Africa: The newest attraction at the Columbus Zoo opens today and promises to be a major draw for years to come. The Heart of Africa offers visitors a unique look at 165 exotic animals that include lions, wildebeests and gazelles as well as hands-on features like camel rides and a giraffe-feeding tree-house station.
  2. Polar Bears: Located in the back of the North America Region. Watch the polar bears dive for fish and play with floating water toys from above or below water via the underwater viewing area located under their icy pool.
  3. Gibbons Monkeys: Located in the Australia Region. These monkeys have a huge outdoor exhibit with an island tree-house surrounded by a river. If you're lucky you'll even get to hear the gibbons "song".
  4. Western Lowland Gorilla: Located in the African Forest Region. The gorillas can be seen in their expansive outdoor exhibit during good weather, generally late spring through fall. The outdoor area features multiple levels in a round structure featuring ropes, earthen mounds and other fixtures on which to climb, swing, and rest. Indoors, the gorillas have access to a 360 degree exhibit which "encloses" the visitors in the inside! Large artificial trees and climbing structures offer many horizontal and vertical challenges for the gorillas.
  5. Baby Bonobos Monkey: Located in the African Forest Region. The bonobos are always extremely active, swinging and playing in their jungle-gym-like habitat. They even know how to turn on the water spicket and get a drink by themselves! And if you're lucky you'll get to the relationship between a mother and its baby.
  6. Stingray Bay: Located in between the Zoo and Zoombezi Bay. This new "petting zoo" is a real treat for children. And even pretty cool for adults. Stand around the huge pool and touch the stingrays as they pass by.
  7. Polar Grille. Located in the back of the North America Region near the polar bear habitat. This is hands down the best "shack" for food in the zoo. Try the chili cheese fries, amazing!
  8. "Hank" the Elephant: Located in the Pachyderm building near the Asia Quest Region. This exhibit provides one of the largest indoor spaces for elephants and rhinos at any zoo. The size and configuration of the outdoor yards makes it possible for elephants to spend the night outdoors. And if you get a chance to see "Hank" (the biggest of the elephants) play in the pool of water out back you're in for a real treat!
  9. Humboldt Penguins: Located in the Shores Region, the naturalistic Humboldt penguin exhibit allows guests to see the penguins swimming underwater in their semi-circular 9,000-gallon pool or burrowing holes for nesting in the artificial rock.
  10. West Indian Manatees: Located in the Shores Region, in the Manatee Coast building. Manatee Coast is an immersion exhibit modeled after the 10,000 Islands region of Florida. Visitors walk down the pathway, along the acrylic tank which holds 190,000 gallons of water. From the side, visitors can observe the manatees swimming.
  11. Australian Boat Ride: Located in the Voyage to Australia and the Islands. Take a "boat" ride on a lazy river that runs around the Gibbons monkey island and throughout Australia. It's the best way to see the monkeys and some of the other Australian exhibits. 
  12. Tiger Cubs: Currently located near the entrance. The adults are located in the Asia Quest Region. The tiger's exhibit features a large pool with a heated and air conditioned area adjacent. This makes a comfortable place for the tigers to spend some time and also be close for visitors to see. They also have a large heated/air conditioned cave which is a favorite hang out spot! The covered viewing area offers information about tiger populations in the wild, both past and present. A conservation coin wall is nearby and rewards donors with special tiger sounds when they contribute. One hundred percent of the proceeds from this coin drop go to support conservation of animals in mainland Asia. But the cubs are the real attraction right now.
  13. Brown/Grizzly Bears: Located in the forest section of the Zoo's North America Region, each animal has its own exhibit space with natural surroundings composed of rocks, logs to climb in and over and pools for the bears.
  14. Red Kangaroos: Located in the Voyage to Australia and the Islands Region, Australia side. The red kangaroos can be found spring through fall in a walk through yard. Visitors must stay on the path but kangaroos can hop anywhere they please!
  15. Bald Eagles: Located in the North America Region. This region depicts North American habitats of grasslands, forests and prairies. The bald eagle exhibit is found between the forest and wetland sections and has a large aviary with tree limbs placed strategically to assist the rehabilitated eagles in climbing to the upper levels of the space.
  16. Giant Fruit Bats: Located inside the Asia Quest Region. These giant bats hang upside down from the caging above most of the day. I can only imagine what this cage is like at night. Either way, you won't believe the size of these creepy creatures. 
  17. Carousel: Located just beyond the Shores Region. This old-fashioned carousel will cost you a little extra money to ride but its well worth it for the pictures you'll get of your kids.
  18. Frozen Bananas: Also located in the back of the North America Region near the Polar Grille. This is hands down the best dessert/snack the zoo offers and incredibly perfect for a long hot summer day at the zoo.
  19. Train Ride: Located in the middle of the North America Region. Pay a few extra dollars to take your kids on the train tour around "North America" and see some things you can't see on foot!
  20. Bonnethead Shark: Located in the Shores Region, in Discovery Reef. Discovery Reef is a 110,000 gallon salt water tank depicting a coral atoll. 1,200 pieces of man-made coral and special wave-producing equipment combine for a beautiful and always captivating experience.
  21. Pose with Statues: There are a handful of animal statues located around the zoo (polar bears, shark, elephant, and more) that are a perfect place for a family photo or new profile pic.
  22. Yell in the Tunnel: Located in between the front half and back half of the zoo. This tunnel under the highway echoes loudly making it nearly impossible to not yell a quick yodel-ay-eee-oooo!
  23. Leopard: Located in the African Forest Region. The African Forest Region immerses guests in the culture and environment of an African rainforest. Field journal entries from wildlife researchers also guide you along the journey. The leopards enjoy an outdoor exhibit with a large fallen tree, their favorite spot to stretch out and sleep! When you visit our leopards, see if you can spot the artificial duiker in the tree. This is an example of how leopards protect their food from other predators. 
  24. Burmese Python: Located in the Shores Region, in the Reptile Building, one of the oldest buildings at the Columbus Zoo and Aquarium. This building was opened in 1968 and renovated to be more interactive in 1998. Home of the Reptile Keeper Lab where you can learn about reptiles in an up-close encounter. Check for scheduled times on the zoo map when you arrive.
  25. Wildlights aka Zoo Lights: If it wasn't for most of the animals being inside for the winter, this would be in the top 10 for sure. Staring in mid-November the entire zoo is decorated for the holidays. Don't miss one of the most amazing Christmas light exhibits you'll ever see!
  26. Zoombezi Bay: And 6 months later make sure you check out the new waterpark!

Click here to download a map of the Columbus Zoo and Aquarium.

And if I missed any of your favorites, feel free to add them in the comments below:

Saturday, January 25, 2014

Top 10 movies of 2013

Top 10 movies of 2013

Every other month in 2013, I found myself walking out of a movie theater saying, "best film of the year... hands down!" First it was Warm Bodies in February. Then Before Midnight in May. Then Pacific Rim in July and Prisoners in September. Then it was Gravity and Captain Philips in October. And finally, Wolf of Wall Street in December.

It was a record-breaking year at the box office, but also a fantastic year of award-worthy filmmaking (two scales that rarely correlate). There were brilliant screenplays, moving stories, and outstanding individual performances. In my opinion, Tom Hanks deserves an Oscar just for the final ten minutes of Captain Phillips and the rest of the major acting awards should go to the cast of American Hustle.

But there's more to a "best picture" list than a handful of Oscar-worthy performances, and now that I've had some time to reflect, I think I've finally finalized my lists. Here are my...

... top 10 best films of 2013:
  1. Gravity
  2. Captain Phillips
  3. Wolf of Wall Street
  4. Pacific Rim
  5. Lone Survivor
  6. Blackfish
  7. American Hustle
  8. Her
  9. Frozen
  10. Chasing Ice
...and top 10 favorite movies of 2013:
  1. Pacific Rim
  2. Wolf of Wall Street
  3. Lone Survivor
  4. Blackfish
  5. Prisoners
  6. Gravity
  7. This is the End
  8. Man of Steel
  9. Warm Bodies
  10. Croods
Disagree? I'm sure you do. Let me have it in the comments:

Sunday, December 1, 2013

25 holi-days of better Christmas movies


Sick of the movies that ABC Family shows every year during its "25 Days of Christmas" holiday special? There are literally dozens of ways to watch movies these days, change the channel, visit your local Redbox, fire up Netflix, check the discount DVD bin, or search on-demand, and go watch these films instead!

These are the 25 best Christmas movies of all-time, in reverse order, saving the very best for Christmas Day:
  • On December 1st, watch: Rise of the Guardians
  • 2nd: A Very Harold & Kumar 3D Christmas
  • 3rd: It's a Wonderful Life
  • 4th: Die Hard
  • 5th: Black Christmas
  • 6th: Miracle on 34th Street (1994)
  • 7th: Four Christmases
  • 8th: A Charlie Brown Christmas
  • 9th: Jingle All the Way
  • 10th: Love Actually
  • 11th: Iron Man 3
  • 12th: Miracle on 34th Street (1947)
  • 13th: The Muppet Christmas Carol
  • 14th: Arthur Christmas
  • 15th: Scrooged
  • 16th: Fred Claus
  • 17th: Elf
  • 18th: How the Grinch Stole Christmas (Animated)
  • 19th: Home Alone
  • 20th: Die Hard 2
  • 21st: Dr. Seuss' How the Grinch Stole Christmas (Live Action)
  • 22nd: The Santa Clause
  • 23rd: The Santa Clause 2
  • 24th: Home Alone 2
  • 25th: National Lampoon's Christmas Vacation

Did I miss any of your favorites? Add them in the comments below:

Saturday, June 22, 2013

14 reasons I love iOS 7

iOS 7 iPad mini
iOS 7 on my iPad mini
iOS 7 isn't available yet. It won't go public until this Fall. But the beta version was released to registered Apple developers nearly 3 weeks ago. I downloaded it. And I love it! Here's why:
  1. New Design: The new UI and UX is refreshing. I love the pastel, translucent design. I love the new fonts. And I love the redesigned native app icons.
  2. Control Center: Easy access to Bluetooth, WiFi, airplane mode, and other settings is long overdue. Just swipe up from the bottom of any screen.
  3. Flashlight: Control Center also includes quick access to your calculator app and a built-in flashlight on/off switch that controls your camera's LED flash -- one of the handiest apps I had in iOS 6 that I can now delete in iOS 7.
  4. Photo Moments: The photos app now automagically gathers all your camera roll pictures into "moments" based off time and location.
  5. Safari: Safari has been updated to include swipe navigation, bookmark icons on new browser windows, and new browser tabs that look like your flipping through a filing cabinet -- you can even tilt your phone to look down the page to get a better view of each tab.
  6. AirDrop: I guess it's pretty cool functionality -- being able to share things with other iOS 7 users in your vicinity -- but the best part about AirDrop is stuffing a sock in the mouth of all those Galaxy S4 fanboys who think sharing playlists with friends is the "coolest thing ever!"
  7. Group iMessages: A few subtle updates in iMessage, like photos of those involved, make group chats better than ever.
  8. Integrated YouTube / Vimeo: I take tons of photos, but I always wish I shot more videos. With system-wide YouTube and Vimeo integration, hopefully I will.
  9. Auto-Update Apps: Apps automatically update in the background so you never have to open up the AppStore again -- which should save you some money too. 
  10. Camera App: The camera app has been updated with built-in filters and an Instagram-like square lens. I'm one of those people who take photos outside the social network then import it into the app later, so being able to frame the photos correctly on my first attempt is a big deal.
  11. iTunes Radio: I've honestly never been a huge fan of Pandora Radio, but Apple always outdoes the competition, so I have no doubt I'll become an avid iTunes Radio user. Plus, it's integrated with your Music app which means it already knows what songs & artists you like, making it an immediately more powerful music discovery tool.
  12. Notification Center Today: The new Notification Center includes a "Today" tab that gives you a personalized overview of your day, including appointments, weather, stocks, tasks, and more. And it's accessible from the lock screen!
  13. Unread Mail Folder: The mail app now includes smart inbox folders including an "unread" folder of just new email messages.
  14. New Siri Voices: Siri has been updated with a more natural sounding woman's voice as well as a brand new male voice.
Have you downloaded iOS and found other cool features I've missed? Add them in the comments below:

Saturday, May 4, 2013

The best Twitterers are Marketers

#beliebers


There's no denying, the best accounts to follow on Twitter have the most followers -- that's why they have the most followers (and if you disagree, please, keep reading). But what you don't realize, is that every one of those people are selling you something. It's true -- even if it's not obvious.

Let's start with just the people YOU follow. There are your friends, your family, and everyone else. An everyone else is selling you something.

Take the list of the top 10 people on Twitter with the most followers (this does not include corporate brands, which, obviously, are trying to sell you something):
  1. Justin Bieber: @justinbieber - 39,673,026 followers
  2. Lady Gaga: @ladygaga - 37,703,992
  3. Katy Perry: @katyperry - 37,075,529
  4. Barack Obama: @BarackObama - 31,982,994
  5. Rihanna: @rihanna - 29,756,835
  6. Taylor Swift: @taylorswift13 - 28,329,970
  7. Britney Spears: @britneyspears - 27,372,412
  8. Justin Timberlake: @jtimberlake - 20,778,620
  9. Shakira: @shakira - 20,773,482
  10. Ellen DeGeneres: @TheEllenShow - 19,301,628
They're all trying to sell you something -- mostly music. And even when it's not as obvious as that, they're still selling you on the idea of themselves as musicians, politicians, or celebrities. Their selling their own personal brand.

And then there are the corporate brands. Common sense tells you they are trying to sell you something, but you wouldn't know it by reading their tweets. There is no mention of "Buy this" or "Try that" -- just simple content marketing and engaging conversations. And that's why they're the best brands on Twitter:
  1. YouTube: @YouTube - 10,259,054 followers
  2. Twitter: @twitter - 8,856,790
  3. Twitter en español: @twitter_es - 8,480,198
  4. CNN Breaking News: @cnnbrk - 6,923,605
  5. TwitPic: @TwitPic - 6,615,838
  6. UberSocial: @UberSoc - 5,826,875
  7. The New York Times: @nytimes - 4,700,907
  8. NBA: @NBA - 4,525,421
  9. Google: @google - 4,465,778
  10. E! Online: @eonline - 4,267,255
Brands and Twitter are all about content marketing. The best brands -- whether personal or corporate -- are the best content marketers. They post interesting tweets that are relevant to their followers. By doing so, they promote their brand. That's why they have the most followers. And that's why all the best Twitterers are marketers.

Wednesday, March 27, 2013

Megacon, transform! Content repurposing made easy


Content marketing isn't as complicated as it may sound. Content is everywhere! You just need to redefine and repurpose it. And once you've transformed your old content into new mega-content marketing materials you'll have all-new channels to drive website traffic, build brand awareness, and generate sales or leads.

Here are ten tips to make content marketing easy through content repurposing:

Tip #1: Stop saving thousands of .docs, .pages or .txt files and start writing everything as a draft on your blog. Once it's got a working title, keyword tags, and general outline of content it's easy to edit and publish!

Tip #2: Stop writing meeting notes and brainstorming sessions on paper and type it up on your laptop or iPad instead. Now that it's digital, you can easily copy and paste it to your website, social networks, sell sheets, press releases, emails, presentations, newsletters, etc.

Tip #3: Repurpose emails you've written or received that contain interesting data or insightful information. Even a personal one-to-one email can be transformed into an interesting blog post.

Tip #4: Don't just comment on articles you read. Respond on your blog or social networks. Repurposing other people's content with your own unique opinions can be some of the most interesting pieces of content.

Tip #5: Any PowerPoint or Keynote presentation deck you create should be posted on SlideShare, YouTube, and SlideRocket. Then embed the slide deck on your blog or website. The visual content in presentations is often more appealing and more easily skimmable than paragraphs of text.

Tip #6: If you haven't already repurposed your data and/or survey responses into an infographic do so! But infographic images are so 2010. Now you should repurpose the images in your infographic to create an infographic video.

Tip #7: Press releases are still a useful medium to reach journalists and get "picked up" by "official" media channels, but today, you don't need them! Repurpose your press release as a blog post on your own website and then push it out through your social networks

Tip #8: Every presentation, Webex, GoToMeeting or live demo should be recorded and posted on YouTube or Vimeo and then posted on your blog with intro copy and a call-to-action conclusion. Only appropriate for current clients? Make it an "unlisted" video, embed it on a landing page, and only give it to your account managers.

Tip #9: Create an eBook by combining your blog posts into a thought leadership guide, report, or white paper. If you own a Mac, you can even use Apple's iBooks Author to create and publish it yourself. Then record someone reading your eBook to create a podcast or audiobook.

Tip #10: Repurpose old evergreen content by repromoting it on social networks. Just because you created and posted it last year doesn't mean it's not still relevant or interesting to readers who may have never seen it a year ago.


Looking for more tips on repurposing your content? Here are ten other content marketing posts worth reading:
Do you have other mega-content marketing ideas? Leave them in the comments below:

Friday, January 25, 2013

Ten tips for better online résumés



The resume in printed paper and PDF form is dying. But the content itself has never been more alive. Now, each and every piece of information you formerly tried to cram into a 1- or 2-page document can be displayed beautifully via highly-customizable webpages and social network profiles.

But today, despite innovative new digital strategies, the content of these online résumés remains the most meaningful part. No matter how impressive your professionally designed templates look, your experiences and skills won't be overlooked.

To paint the perfect picture of who you are, what you've done, and where you're going -- you need to follow these ten tips:
  1. Focus on accomplishments, not duties
  2. Create a short summary with the highlights of your career
  3. Follow the inverted pyramid metaphor and put the most important information at the top
  4. Make sure to include any honors or awards you've earned
  5. Add a few unique personal interests as memorable differentiators
  6. Describe your work ethic and time management process
  7. Choose fonts wisely -- it's like bad writing
  8. View it on a mobile device and in multiple browsers
  9. Include social network links -- it's just as important as email and phone numbers
  10. Double-check for typos and misspellings
Miss anything? Leave your ideas in the comments below and/or connect with me on LinkedIn:

View Ryan Pratt's profile on LinkedIn


Tuesday, January 22, 2013

Ten tips to win the Instagram popularity contest



Instagram is officially the next big thing in social networking. And despite some outrage in late 2012 over changes to its terms of service, Instagram continues to grow. The photo-centric social network now has 90 million monthly active users and sees more than 40 million photos uploaded every day. They also report having more than 8,500 Facebook “Likes” per second making it one of the most popular social networks around. But not everyone or everything on Instagram is "cool".

After reflecting on those I follow (and unfollow) on Instagram, I've discovered these ten things you can do to get the most likes and the most followers (and avoid the dreaded unfollow) on Instagram:
  1. One At a Time: Don't post more than 1 or 2 photos at a time. This isn't Facebook. It's not a place to publish albums of photos. And there is never any need for 2 photos of the same thing. Pick the best one.
  2. Use Hashtags: The more hashtags you use the better. And seek out some of the "secret" top hashtags. They're like The Skull and Bones, once you join the club you'll become instantly popular.
  3. Don't #TBT: #TBT, also known as, Throw Back Thursday, is one hashtag to avoid. You should only post photos you just recently took on your iPhone or Droid (there's a reason you can't upload from the web). It's supposed to be "instant" hence the name Instagram.
  4. Join the iPhone-Only Club: Expanding on the previous tip, there are a lot of people who believe Instagram should only be photos you took with your iPhone (or Droid or other smartphone) and NOT pictures taken with your digital camera or expensive DSLR. Those photos belong on 500px and Flickr.
  5. This Isn't Pinterest: Instagram is not the social network for sharing memes, inspirational posters, and quotes. That's what Pinterest is for. And don't even get me started on #instanotes.
  6. More Action Photos: Don't just post selfies and pictures of you with your friends smiling for the camera. Take some action photos of people actually doing things other than saying "cheese".
  7. Less Blurry Photos: Do NOT EVER post a blurry photo. Even if you caught Big Foot in a blurry dash through the forest, do not post it! At the same time, don't use the cool little blur tool on every photo. Though there are some cool effects that you can accomplish using this feature (i.e. miniatures), it is greatly overused. 
  8. Less Random: Try and not post random unrelated photos that have nothing to do with previous posts. Create a theme with your photos, whether it be through the content of the photos (i.e. all sunset photos) or the style of the photos (i.e. all close-up shots). 
  9. Foodies Beware: Though it is good to have a theme to your Instagram collection be careful about just posting pictures of your meals. It's become a major cliche and though it could still be acceptable as a restaurant review or recipe sharing service, there are better social media outlets to be doing so (i.e. Yelp).
  10. Share to Twitter: Now that Instagram has revoked the inline previews of photos on Twitter you should be careful what you choose to share via tweets. Having to click-through to instagram.com to see the photos can ruin the experience -- especially if the photo is breaking one of the above 9 rules!
What other Instagram tips do you have? Leave your best practice suggestions in the comments below.

Saturday, January 19, 2013

Top 10 films of 2012



I must preface this list by restating that for years now I've contended that the Academy is out of touch with the general movie-going public. And I've also admitted time-and-time again that there is a distinct difference between the best movies and your favorite movies.

I must also admit I have not yet seen Amour, Beasts of the Southern Wild, or Salmon Fishing in the Yemen -- but honestly, who has?

With that said, and despite no longer being employed and reimbursed to see movies in theaters or at home, I have seen quite a few and more than most people, and I believe IMHO that these are the top 10 best movies of the year:
  1. Argo
  2. Lincoln
  3. Django Unchained
  4. Zero Dark Thirty
  5. Skyfall
  6. Looper
  7. 21 Jump Street
  8. Flight
  9. Wreck-It-Ralph
  10. The Grey

Not to be confused with my favorite movies. As I said earlier, the best films of the year are not always my favorite films of the year. Heck Fools Gold is one of my all-time favorite films. It's rated 11% on RottenTomatoes.com. So with that said, these are my top 10 favorite movies of the year:
  1. The Avengers
  2. Argo
  3. Django Unchained
  4. Ted
  5. Skyfall
  6. Looper
  7. The Dark Knight Rises
  8. The Cabin in the Woods
  9. Dredd 3D
  10. Chronicle

I'm sure there are some snubs. So go ahead and let me have it in the comments.