Apple's new iOS 7 mobile operating system is a big departure from the previous 6 versions. In fact, it's the first big change since its inception in 2007. Change is good -- and iOS 7 is great! But Apple could actually lose money as a direct result of this new operating system update, and here's why:
iOS 7 includes a new feature which automatically updates apps in the background, which means you never have to open the AppStore app again.
Imagine if your peanut butter cans, milk jugs, and ketchup bottles automatically refilled at home without ever having to go to the grocery store again -- would you ever have Oreos in the cupboard, ice cream in the freezer, and mustard in the fridge? Probably not.
Well the same is true on your iPhone and iPad. If you never "have to" visit the AppStore, you likely won't at all. And if you don't visit the AppStore, you won't ever see all the cool new apps featured next to the updated versions of the ones you currently own. So you won't see the best advertising that exists for iOS apps, "window shopping" in the AppStore itself. And as a result, you'll buy less apps.
Therefore, this great new iOS 7 operating system that's a major improvement over it's predecessor could actually cost Apple money in the long run.
Agree? Disagree? Let me know if the comments after you install iOS 7 on September 18th. All I know is I've been running iOS 7 for a few weeks now and I'm yet to spend a dime in the AppStore (not including CandyCrush in-app purchases, of course).