Sunday, July 12, 2015

Get Started with Social Selling

Social Selling
What's the one number you need to know about social media and social networking? 25.

25% of time spent on the internet today is spent on social media.

Nearly 25% of Americans use social networking sites several times per day.

And more than 25% of the people in the world have a social media account. THE WORLD.

So why aren't you trying to use social media to generate leads and nurture prospects? Because, obviously, you should be. Businesses everywhere, from small firms to multinational corporations are using social media for marketing, advertising and brand awareness. But some salespeople have been slow to adopt for direct sales purposes. Understandably, it can be a bit overwhelming. Especially for someone unfamiliar with social media. But it's really just another way to communicate -- just like email (and the telephone before that). So here are some tips to help you get started with social selling:

Get Started with Social Selling by:
  1. Create (and use) professional social media profiles on Twitter and LinkedIn.
  2. Optimize social media profiles.
  3. Seek referrals on LinkedIn by giving recommendations & endorsing others.
  4. Follow at least 100 new people (20x per day) on Twitter including:
    • Industry Thought Leaders
    • Prospects
    • Customers 
    • Sales Gurus
    • Set up Google Alerts for competitors/prospects/customers/industry terms.
    • Post at least 3x per week about:
      • Industry News
      • Prospects/Customers
      • Competitors
      • Thought Leaders
      • Photos when Travelling
      • Sales Best Practices
      • Personal Interests (20% of time is okay)
    • Join industry-specific groups on LinkedIn.
    • Add LinkedIn connector to Outlook on laptop.
    • Download LinkedIn Connected app for mobile phone.
    • Connect Salesforce account to Twitter.
    • Subscribe to industry and thought leadership blogs.
    • Subscribe to LinkedIn Sales Navigator (optional).
    • Blog (optional).

    New Business Sales Daily Social Selling Routine Checklist:
    1. Open LinkedIn and Twitter in browser tab (don’t close – just like email).
    2. Find content to share.
    3. Share general content on social networks.
    4. Share specific content with prospects & customers on Twitter & LinkedIn (just like you would via email).
    5. Look at who liked, retweeted, favorited or commented on your posts on LinkedIn & Twitter.
    6. Review LinkedIn alerts.
    7. Check on who’s viewed your LinkedIn profile.
    8. Send personalized connection request to any prospects who looked at your LinkedIn profile.
    9. Send personalized connection requests to any prospects you emailed thru Outlook yesterday.
    10. Send personalized connection requests to people who engaged with your LinkedIn posts.
    11. Follow people who engaged with your tweets.
    12. Follow people who followed you on Twitter.
    13. Respond to messages (just like you would email).

    Top Prospect Weekly Social Selling Routine Checklist:
    1. Open LinkedIn and Twitter in browser tab (don’t close – just like email).
    2. Find content specifically for/about top prospects.
    3. Share content specifically with top prospect (via email and social media).
    4. Like and Retweet posts from top prospects.

    Social Retention/Growth Weekly Routine Checklist:
    1. Open LinkedIn and Twitter in browser tab (don’t close – just like email).
    2. Find content specifically for/about current customers.
    3. Share content specifically with current customers (via email and social media).
    4. Like and Retweet posts from current customers.

    Have other tips for salespeople looking to use social media to start selling? Leave them in the comments below:

    Top 10 Best Things About iOS 9

    Back on June 8th, Apple announced its latest and greatest mobile operating system at its annual WWDC event then released the beta version to developers. And now, anyone can "try it out" with the recent release of their public beta program.  But to be honest, if you already have iOS 8.4 and the new Apple Music app, you have the most exciting new feature launching this year. Siri 2.0 is still not up to par with Google Now. And there's no major design overhaul like iOS 7. So unless one of these ten things excite you, you might as well just wait. However, it's much less buggy than past versions of iOS betas -- so there is that.

    Here are the ten (not so-exciting yet) best things about iOS 9:
    1. Navigation Suggestions: iOS 9's Maps app has built-in navigation suggestions to let you know about a better/faster way to get to your destination.
    2. New Universal Search Results: The new universal search in iOS 9 has many more suggestions to help you find what you're looking for -- including websites, Wikipedia entries, movie showtimes, reminders, notes, documents, music, videos and more!
    3. More Organized Photo Album: Updates to the Photos app in iOS 9 include new albums for all of your selfies and screenshots (just like for panoramas and videos last year).
    4. New Multitasking Features: iOS 9 boasts lots of cool new multitasking features (especially on the new iPads i.e. picture-in-picture videos) but the iPhone also gets a cool new design (see below) and a nice new "Back to..." feature in the top left of every app when you jump from one app to another -- making it stupid simple to get back to what you were doing after you answer a text or look at a Facebook notification.
    5. Lowercase Keyboard: This is one of those "no-dugh" features you won't believe took this long to come to fruition. Now, when typing on the keyboard in iOS 9 you'll whether that highlighted shift key arrow-up button means you're currently in ALL CAPS mode or lowercase mode because the letters on the keyboard will either be in ALL CAPS or lowercase.
    6. News App: The new News app in iOS 9 still needs some work (by far the most buggy new feature in this release) but once it is complete it should put LinkedIn's Pulse app and other RSS feed reader apps out of business. 
    7. Passbook renamed Wallet: I always hated the name of the Passbook app -- so a rename alone is worth noting -- but the new app also has some new features including the ability to scan in your loyalty rewards program cards (i.e. Dick's Scorecard, Target Cartwheel, AMC Stubs, Giant Eagle Advantage, etc.)
    8. Notes App: The new Notes app has tons of handy new ways to quickly jot down notes including an easy checklist creator and the ability to sketch things with your finger.
    9. Settings Search: I can't tell you how many times I've had to explain to someone how to find something in settings i.e. Go to Settings > General > Storage & iCloud Usage > iCloud > Manage Storage. Now you can just search for it!
    10. Low Power Mode: And lastly, the new "Low Power Mode" in iOS 9 gives the ability to squeeze every last bit of power left in your battery in those desperate situations. 

    Did I forget something in iOS 9 that you think is really cool? Add it in the comments below: