Wednesday, August 17, 2011

Marketing Meets Minority Report

As I marketer, I found myself watching "Minority Report" the other day wishing marketing was capable of the advertisements Steven Spielberg, Philip Dick, and Scott Frank dreamed up in their futuristic world. Imagine what we could do with the hyper-personalized messages to passers-by in the airport or at the mall. ROIs would multiply ten-fold. And all the guessing that comes with audience, location, and interest would disappear. There is hope. The at-the-time unimaginable motion-controlled technology in the film is now widely available for a few hundred dollars with Microsoft's Kinect. I just hope I am lucky enough to be the marketer and not the marketee when it happens.

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